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Tim O'Reilly gave a very good keynote on PayPal X Innovation conference, talking about Web Operating system.

He nicely called PayPal a first order data source. And as a key advice to PayPal Adaptive Payments team, he mentioned this very nice quote attributed to Josh Bloch: API design is like sex: make one mistake and support it for the rest of your life. Which is so true...

Google was mentioned a lot of times and in many contexts, especially around abundance of data on the web. Listening to Tim I discovered new aspect to Google strategy. Google seems to both encourages us to produce more data (by giving us tools like Google Maps, Picasa, GMail, ...) and gives us tools to manage this data (Search, Translation, ...). If there was an open market for data, I would call Google "a market maker".

In this context it is clear why Google’s Quest for Artificial Intelligence makes sense. They need new methods to extract, manage, process and correlate data. They also need new methods to input/output data from/into the real world and its players: humans.